A free, quarterly kids' cooking magazine, "Chop Chop," was launched this week, on the premise that teaching kids how to cook is the best tool to fight childhood obesity.Jamie Oliver's reality show, where he takes on a West Virginia town to actually cook the food they eat, launched last Friday night and was second in ratings only to the NCAA Tournament.
Michelle Obama's anti-obesity campaign was pivotal behind the president's proposal submitted to Congress to spend a record $10 billion more on child nutrition programs over 10 years, including school food. While a Senate committee has already slashed the request by half, the bill's $4.5 billion increase would still be a historic improvement.
And the list goes on. And we're saying, "Hallelujah." "Finally." and "We are here teach you how to do it."
Essen's goal from day one has been to get communities excited about the multitude of benefits of scratch cooking. We teach all of you, kids, adults and families, how to leave the intimidation factor at the door and enjoy the process as much as the outcome. Cooking fresh ingredients is not hard, and it definitely gets easier and faster with practice (to paraphrase our dear Julia Child) and planning.
Questions? Shoot it to us. Schedule too hectic? Set up a private session. Battling your kids to try new foods? Reserve a spot at Camp.
We're not the first to say it, but we live it every day at Essen. F-U-N. Food is serious stuff AND it is unbelievably fun. Why would you leave it out?
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